We were passing through the small downtown of New Smyrna beach, Florida when we spotted a pet boutique. We also like to stop in and support mom&pop stores like this and we were pleasantly surprised by how many things this boutique got right. We understand that the appeal of a store is purely subjective, so we'll define how we're looking at it to give you some context. We tend to look at looks filtered through thirty plus years of working in the animal industry and our understanding of shoppers who have companion animals. Not lets take a look at what Silly Willie's is up to.
The products they carried were high quality, higher end, better made and sourced USA. For example, Lola can blow through toys like a highly-caffeinated Jack Russell Terrier, ripping them apart and removing the squeaky within minutes. However, if you look at the picture of Lola with her toy that we bought at Silly Willie's, two days later it's still intact! Amazing!
Food - We're not familiar with Life's Abundance animal products, but we've used their human products and they're solid and have a good reputation. Silly Willie's also carries Fromm - an excellent food, family owned and very high standards, good ingredients and they don't sell to everyone. They support the smaller business owners and don't sell to corporate owned businesses. They also carried a quality skin, coat and ear product line as well. In addition, they sold CBD oil from Pet Releaf, which supplies highly regarded CDB products.
The layout of the store is smart - U shaped, products in the middle and on the side. Busy, not cluttered. Nice assortment of products, treats, toys, leashes and collars. Where they really stand out from other pet Boutiques is that they sell stuff for humans that love animals.
Many boutiques drop the ball on this front and are leaving money on the table, so to speak. Silly Willie's had Tee shirts, magnets, mugs, and more. Companion animal lovers and people shopping for them don't always want to just buy gifts for the dog - they want to include the humans in the fun as well.
If you are a pet lover and are passing through New Syrna Beach, stop in at Silly-Willies (Silly-Willies.com) and do some shopping! You'll be glad you did.
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