"What I love is that they aren't really pretty...they're disheveled...you're not emphasizing their looks or their size."
​I really didn't have that high-minded criticism of current advertising's long running obsession with thin people and what is perceived as beautiful. But beauty comes in all shapes and forms and it is indeed in the eye of the beholder.  That is what continues to impress with our best selling design - everyone see's something a bit differently in it. I had never considered drawing something ugly or pretty - I just draw and it comes out. So I was impressed by this observation and happy that it resonated with someone and made a statement to them. Others immediately see the parallels on a bigger level - that humans are one big family, brown, black, Asian, Latino ad infinitum. And that many of us have four-leggeds companions that we also consider family. But there is also something else that bonds us together, other than our love of companion animals, and having families that are as diverse as the next. It's that we're all after the same things - we want to work, be productive, be loved and love, be happy, and have a frickin' awesome time until we leave the face of this earth.
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Bulldogs are not naturally "fat" or have big bones. Sure, they might be stocky, like Lola is (below). But they don't have to be overweight. Bottom line is that people love when their dogs are happy, and they are happy when they are being fed. But if you keep them on a strict diet and don't feed them a lot of empty calories, they'll be fine. Lola gets a half cup, twice a day. You read that right - one half cup per meal.  Sure she gets treats as well, but we don't go overboard.
The problem with any dog really becoming overweight are the health issues. Bulldogs in particular have really bad elbows, hips and knees - and if they're overweight, that puts more pressure on already comprised limbs and joints.

Imagine if you had a gimpy knee - you probably would be thinking about loosing weight, rather than gaining, right?

The side view below illustrates how your dog should look from the side - the belly should have a nice curve before the hind leg. Note that her stomach isn't touching the floor while she's standing. This is good thing.